Digital Leader

Fractional digital leader with more than 15 years' experience across the performance marketing spectrum and agency scaling. Most recent role as Chief Performance Officer at dentsu.

Strategic operations, marketing, and growth leadership tailored to agencies, brands, and startups. Scale without the overhead.

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Agency

Performance and Operations

For agencies that want higher client satisfaction, less chaos and more profit

- Audit and streamline delivery processes, tools, and workflows
- Improve utilisation, margin, and client satisfaction
- Optimise team structures and accountability systems
- Implement scalable ops and project management frameworks

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In-house Marketing Teams

In-house Digital Leadership

For in-house leadership and marketing teams that want to maximise their agencies' potential and upskill their internal team

- Oversee agencies to ensure ROI and accountability
- Mentor and upskill internal junior marketing teams
- Build marketing ops frameworks (planning, budget control, KPIs)
- Translate C-suite goals into effective marketing execution

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Start-up to Scale-up Growth

Start-ups and Scale-ups

For ambitious start-ups and scale-ups ready to build out their growth team

- Define and execute digital roadmaps
- Support hiring internal teams and agency selection
- Select martech and automation tools
- Provide interim CDO/COO leadership during transformation

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